Discount coupons are one of the safest options offered by the online discount stores in an effort of the promotional marketing. On the one hand, the consumer receives a competitive advantage when he or she is making the purchases which is transformed into savings. On the other hand, the company that uses them can receive a series of benefits that bring a great added value. Here I will share with you a few positive factors in which the strategy of using the discount coupon can help your brand.
1 – Free Advertising
The discount coupons serve to attract the customers without loyalty, through the claim of discount, they make the best advertising through word of mouth. It is a great opportunity to attract the undecided customers you your brand.
2 – Branding
The campaign, in addition to increasing sales, should contribute to the development and expansion of the brand. The name must be present and well-marked in the discount coupon, especially if the platforms used only show discounts like the online discount stores.
3 – They capture the news consumer and keep the existing ones loyal.
We must know how to generate new customers but also to satisfy those we already have. So you have to keep the customers loyal. You should not prioritize in the recruitment but also offer the advantages and customize them for your regular customers.
4 – Dodge Seasonality
We must know how to diversify the promotions. The discount coupons can increase the consumption at times when it usually falls. Designing the calendar well regarding which ones to offer at what time is very important and not only in times of strong consumption.
5 – They provoke the ‘saving effect’.
They are campaigns that exert a great psychological effect on many consumers to buy with the claim of saving. A discount coupon campaign can encourage this type of sales.
6 – Integration with Multichannel Resources
You can now carry out campaigns that come from different places, from social networks, apps, promotional websites, mobile marketing, QR codes, e-commerce discounts and there are many possibilities and you have to hit the right key.
7 – Metrics
At the conclusion of the discount coupon campaign, your results are measurable in the short term and you can get the ROI in an exact and simple way. The reliable data is obtained after finishing the promotional action.
8 – Feedback
The discount coupons are a perfect way to collect data and opinions from your clients to get them involved and share their opinion about the campaign. It will have great value because you can learn to improve in future actions.