In the world of capitalism, the business industry is in great competition to excel. Exhibitions have become a means of binging products or innovation at a commonplace for people to see and learn about them. From business exhibitions to art exhibitions, how things are placed become important for the viewer to navigate the ideas of the curator. Exhibitions also tend to bring competitors and ideas together.
Exhibitions are tiresome, but they have now become0 one of the best ways to promote your brand or one’s ideas. An important element in regards to exhibitions is a display stand. It holds great importance in terms of translating a thing and conveying a statement. Furthermore, in order to stand more attractive for the group in focus, the utilization of space, material, image, text size, and light play a vital role and to keep the audience in touch with the overall subject.
- Draft Your Objectives
The foremost task before an exhibition is to define objectives, which can be promoting business, exhibiting artwork, finding customers for your brand and showcasing new technology. The reason and objective are significant in an exhibition; it helps to be precise about work and explicitly deliver the message to the visitors. Narrow down your goals on a piece of paper which can be looked up again and again with time to stay on track, and not lose your real goal behind the exhibition. On the other hand, unsuccessful exhibitions have an unclear goal.
2. Focus group
The next task is to identify your focus group. Look for the type of people visiting your work, design your display accordingly. The best way to attract your audience is to keep in mind what they want, presenting something that will not be of interest to them will blur your chances of finding a bigger audience.
3. Utilization of Space
The organizers of the exhibition allocate specific space, give a call and find the dimensions of the area. If you require changes, request the organizer to give you another place. Keep in mind, and space has greater importance and value. If you forget to confirm the space, you are being allocated before the exhibition, and you might run into a greater problem.
Additionally, the human mind is inclined to get attracted to creative ideas. Do not hesitate to pick new material to convey the required message. If you are planning to give your display a traditional touch, use wood and use glass, and plastic to bring in a taste of modernity. Temporary exhibitions require a lot of material in a short period of time.
For display, consider imagines as a visual and powerful language to convey a variegated message easily, as people have a short attention period. A graphic not only represents your message, but it also shows your professionalism. Graphics should be visible from a short distance and should be of great quality. The lack of graphic skills will make the display look unorganized, hire a professional to make the graphics speak for themselves.
Having important text on your display is important, but avoid covering the whole display with texts as no one is going to stop and read the text during the exhibition. Use tag lines which are attractive and catchy. People remember tag lines more than long sentences. The taglines will remain with the visitors for longer. Further, the text size, the colour should be done with care.
Light impacts human psychology greatly. Especially it creates an atmosphere that the visitors expect, the usage of warm light gives a feeling of comfort and belonging to a place. Another reason behind proper lighting is your display can be seen from far away, to stand out in an exhibition using different coloured lights. Two great ways to get your customers attention is by whisper or shout. Avoid using both techniques, a whisper is more of placing one of your product in a spotlight to grab the attention, and shout requires the display for more products and setting them in a row. To avoid the clumsy setting, choose one or the other.
Incorporating all senses into the design is important, it not that our spaces should just look good, but all the sense shall incorporate.
- Interacting with the audience
The one-sided exhibition is considered to be boring, introducing activities which help the audience to ask questions and find answers to all their questions, it will make them feel they are taken seriously. You can also keep refreshment for visitors. A feeling of belonging to a place such as an exhibition brings you closer to the brand, and you start believing in them as they are always ready to listen to your problems and concerns. Giving away gifts connects and attracts the customers, and remains as a reminder with them.
The usage of a smart blend of colours has a great impact on the visitors. Choose colours which the visitors subconsciously associate with your product. According to colour psychology, a yellow colour is associated with happiness, blue with calmness and pink and orange with cosmetics, and the red colour helps the heart to beat rapidly. Colour psychology is considered significant, understanding how our mind responds to different colour is worth giving a thought.
Galleries, space and the way things are put up on display need to be understood and kept in mind when working for an exhibition. The movement of a person through space with interconnecting areas and leading them from one place to another or from one point to another become a journey or an experiential walk. Triggering the minds of the audience and building upon the set of ideas conveyed to them through different mediums put together, must keep your objectives clear and carry them across. Moreover, being creative and crafty with the environment, the overall setting, the elements and their usage play a fundamental role in selling what is seen.