Having a large place is the dream of many. However, the conditions do not always exist to be able to access a large space. Therefore, having a small store should not be an obstacle to creating a large business. Today there is a discipline called commercial interior design through which spaces are projected considering shapes, lighting, textures, geographical location, materials and colors in order to create a pleasant customer experience.
Taking these factors into account, here are some ideas to make the most of your store. Because achieving a pleasant space in a few square meters is possible.
1. Consider the outside to attract the customer
Whenever the legislation allows it, you can take advantage of the entrance to your premises to attract the eyes. If you have the possibility, assemble an area with chairs or armchairs or wooden boxes. Plants outside, blackboards with original phrases or posters that convey a message add up to a lot.
2. Take advantage of every corner for storage
Let the imagination fly and use every corner of the house to store things. It is not necessary to have a lot of space, and the important thing is that everything has its place assigned, so the floor will be tidier. As you can see in this example, the low staircase has been enabled as a storage space with drawers and cabinets.
One of the advantages of a small house (yes, there are several: cleaning less and faster, simpler air conditioning, etc.) is, without a doubt, the fact that having little space tends to ‘accumulate things’. One of the pillars of order according to Marie Kondo, who taught us how to organize the kitchen in this other post. Storage solutions help you make the most out of your commercial space.
3. Lighting is key
Light plays a very important role in small spaces. If we have natural light, we should try to make the most of it. The window allows us the greatest entry of light. In case the sun radiates too much on the facade, we can help ourselves with an outside awning.
4. In a matter of colors, better the clear ones
In small store design, light colors are the ones that give us the greatest spatial vision. Try to avoid the colors fire, red and yellow, as they are too stimulating and dwarf the space. If you use them, let it be for small corners. Therefore, it is better to choose the shades of white, beige or pastel. You can also create a contrast effect by combining another color, in very specific areas, that is related to your brand identity. The important thing is that, if you have little space, make the most of it highlight your product that should be the protagonist.
5. The walls are great allies
When we have little space, the walls become great resources. You can use to hang some of the illustrations, shelves or decorative elements such as paintings or plants, that go with the aesthetics of your brand. As a recommendation, it is always better to decorate only one side wall and leave the other empty or half empty. In this way, we avoid saturating the environment. The same if we want to place printed papers, it is convenient to use them on a single wall and avoid those that have a lot of detail. This prevents you from visually recharging the environment.
6. Try to create a window effect to give life
What happens if we have little natural light input? One way to bring space and walls to life is to create a window effect. It can be done in different ways, but it must always be integrated with the rest of the decoration. We can create a wooden frame with illustrations or a great photograph. In addition, given the lack of light, we can also resort to a lighting project that highlights the strategic points of the premises: the products, the payment area, the fitting rooms. Using different shades of light to highlight areas is a great strategy to offer a feeling of spaciousness.
7. Avoid shrill materials and furniture
The eyes should focus on the product, not on the decoration. Therefore, not to mislead customers should not use materials that stand out and reduce space. It is always better to opt for natural, wood or ceramic elements in neutral tones, without recharging; Avoid large decorative objects and art deco lines.
In relation to furniture in small premises, it is preferable to use one made to measure or dynamic and convertible. It is necessary then to analyze our space, see if we need perhaps some new support or remove some that are leftover and take space to new products. This will allow us to vary the decoration and achieve greater functionality. For example, mobile clothes racks are very useful since we can change them and allow an infinite combination of possibilities. Try to combine the exhibitors with smaller collections such as handbags, jewelry, shoes, scarves and glasses. Thus, we can help our clients to have a global vision of their image.
8. Pay attention to product exposure
In the case of garments, it is essential that they are neatly arranged on the hangers and on the shelves. And also, take into account the number of garments that we will put on each coat rack since it is not good to overload, it hinders visibility and tires customers. A useful tool is to create different sections, either by typology or colors. The idea is always to attract the customer as much as possible and has good experience in your visit to our store.
9- Boost your window!
An excellent option is a decorative vinyl. They are not only a good resource for informing promotions, new campaigns, social networks, but they are also useful and can serve as simple elements of the setting.
The decoration of a place is fundamental to the identity of our brand. It is not something that is resolved from one day to the next, and it is a process that takes time, money and work. However, when it comes to working, there is a premise that never fails: less is more and simplicity, and straight lines are welcome.
10- Thinking vertically you will expand the spatial sensation
The placement of the product at different levels provides sensation and spatial amplitude. Taking advantage of the roof is another strategy to consider. You can hang the shelves from there so that they descend on different levels.
11- Color palette
Last but not least, we recommend that the color palette used in small spaces be neutral tones, combined with furniture and colorful decorative objects that are those that provide that cheerful touch that everyone needs. Otherwise, if it is a very small space and you dare with reds, blacks or very intense colors, this may play against you and contribute to dwarfing the space. Learn about how to maximize profit on your commercial rental property.
Transforming a small premise into housing is an art. An art where you can get the most out of every corner and think about how to ‘fit’ everything in a small space is everything. Be it a commercial space, a house of few meters or small construction, with these ideas you manage to create that space that you have in mind.